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University of Southern California

Undergraduate Degree

2021-2025

Bachelor of Arts, Communication -

Annenberg School for Communication

 

Minor,

Marketing -

Marshall School of Business

Minor,

Entertainment Industry -

School of Cinematic Arts

Surfdog Records /

Dave Kaplan Management -

Social Media & Marketing Intern

2023

Produced and edited multimedia content, including music videos and promotional materials, to enhance artist visibility.

Managed merchandise production, sales, and distribution while overseeing inventory logistics.

Assisted in developing album artwork and marketing collateral to support promotional campaigns.

Organized and maintained artist data, contracts, and other essential records for operational efficiency.

Conducted A&R research by scouting talent, attending live shows, and analyzing market trends.

Zevtron -

Communication & Marketing Intern

2021 - 2022

Developed and curated digital content for media and online platforms to enhance brand visibility.

Pitched executive product proposals aimed at expanding market reach and consumer engagement.

Assisted in planning and executing integrated marketing campaigns to drive audience interaction.

Contributed creative insights to refine branding, messaging, and promotional initiatives.

Pi Kappa Alpha Fraternity

Gamma Eta Chapter

2022-2025

Social Chair & Event Planning Manager -

Managed a $110,000 budget, overseeing event coordination and fostering campus partnerships.

 

Recruitment Committee Member -

Led engagement strategies for 700 prospective members.

 

Outreach Committee Member - Developed initiatives to strengthen community relations and philanthropic efforts.

Marketing & Branding

Digital & Social Media

Technical Proficiency

Creative & Strategic

Project Management

Research & Analysis

Legal & Business Affairs

- Brand/Content Strategy

- Audience Engagement

- Consumer Insights

- Digital Campaigns

- Social Media Marketing

- Influencer Marketing

- Community Engagement

- Content Creation

- Analytics

- Talent Promotions

- Brand Collaborations

- Salesforce

- Artificial Intelligence (AI)

- Data Analytics

- Market Research

- Search Engine Optimization (SEO)

- Digital Advertising Platforms

- Storytelling

- Brand Positioning

- Creative Direction

- Campaign Development

- Campaign Management

- Financial Planning

- Event Planning

- Team Collaboration

- Logistics Coordination

- Consumer Behavior

- Competitive Analysis

- Market Segmentation

- Trend Analysis

- Intellectual Property

- Contract Negotiation

- Policy Analysis

- Business Development

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MY
STORY.

I’m a marketing and branding professional passionate about storytelling, digital strategy, and audience engagement. With experience in the entertainment, music, and tech industries, I specialize in content creation, brand strategy, and social media marketing. I’ve worked on multimedia campaigns, talent promotions, and market research to drive impactful brand initiatives. My communications, marketing, and entertainment background gives me a unique perspective on digital trends and consumer behavior. I thrive in creative, fast-paced environments where I can blend strategic thinking with innovative execution. Whether developing campaigns, managing digital platforms, or crafting compelling narratives, I’m always looking to connect brands with their audiences meaningfully.

SKILLS. EXPERIENCE.

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